PRIVACY POLICY
Last updated: 21st of July 2025
1. Introduction
1.1. This Privacy Policy governs how The Coffee Merchant (“we”, “us”, “our”) processes your
personal data when you visit our website, order coffee beans online, or otherwise interact with
our Services.
1.2. We process personal data in accordance with Federal Decree-Law No. 45 of 2021 (PDPL)
and its Executive Regulations.
2. Definitions & Scope
2.1. “Personal Data” means any information that directly or indirectly identifies you (e.g., name,
contact details).
2.2. “Processing” includes collection, storage, use, disclosure, erasure, and transfer.
2.3. This Policy applies to all data processed through our website or Services within the UAE,
and to data relating to UAE residents even if processed outside the UAE.
3. Data We Collect
3.1. Data you provide directly: name, email, phone, billing/shipping addresses, payment
confirmation (not card details), username, password.
3.2. Usage Data via cookies, pixels: device type, browser, IP address, site behavior.
3.3. Data from third parties: e.g., WordPress, payment gateways; only as necessary for service
delivery.
4. Lawful Basis for Processing
We rely on the following bases:
4.1. Consent – for marketing and optional features.
4.2. Contract – to fulfill orders and process payments.
4.3. Legal obligation – to comply with tax, consumer protection, and record-keeping laws.
4.4. Legitimate interests – for fraud prevention, site analytics, or enhancing our Services,
balanced with your rights.
5. Purpose of Use
5.1. Order processing, shipping, customer support, account management.
5.2. Marketing and personalized promotions (only with consent).
5.3. Security, fraud detection, abuse prevention.
5.4. Analytics to improve user experience and Services.
6. Cookies & Tracking
6.1. We use necessary and analytics cookies; third-party cookies may serve advertising.
6.2. You can disable cookies via your browser, though this may affect functionality.
7. Data Sharing & Transfers
7.1. Shared with service providers (e.g., website platform providers, couriers, payment
processors).
7.2. Data may be disclosed for legal compliance or mergers/acquisitions.
7.3. Cross-border transfers: only to countries with adequate protections, or under contractual
safeguards like Standard Contractual Clauses.
8. Data Retention
8.1. We retain data only as long as needed for services, legal compliance, or dispute resolution.
8.2. Once unnecessary, data is securely anonymized or deleted.
9. Data Subject Rights
Under PDPL, you may:
9.1. Access your data
9.2. Correct inaccuracies.
9.3. Request deletion or anonymization.
9.4. Restrict or object to processing (especially for marketing).
9.5. Withdraw consent.
9.6. Request data portability or contest automated decisions.
9.7. Lodge a complaint with us.
Requests should be made via email to thecoffeemerchantae@gmail.com or phone +971 56 741
6664. We may request ID verification.
10. Security Measures
10.1. We implement technical and organizational safeguards consistent with Article 20 of PDPL.
10.2. Measures include encryption, access control, secure hosts, and regular audits.
10.3. In case of a data breach, we will notify affected individuals and the Data Office as required
11. Children’s Privacy
Our Services are not directed at persons under 16. We do not knowingly collect data from
minors. If discovered, such data will be deleted promptly.
12. International Transfers
12.1. Personal Data may be transferred outside the UAE to jurisdictions with adequate privacy
laws or under compliant contracts.
12.2. We ensure legal safeguards or rely on explicit consent where appropriate
13. Use of Cookies and Consent
Your continued use of our website indicates consent to cookie use. You may withdraw consent
via browser settings, though this may impair website functionality.
14. Changes to this Policy
We may update this Policy for legal or operational reasons. Updated versions will be posted
online with revised “Last updated” dates.
15. Contact & Complaints
If you have questions or complaints, contact us at:
The Coffee Merchant
Address: Shop No.06, AG Tower, Marasi Drive, Business Bay, Dubai, UAE.
Email: thecoffeemerchantae@gmail.com
Phone: +971 56 741 6664
